Privacy Policy

Cruiser Accessories & Rock Tamers Privacy Policy

Last Updated: January 22, 2025

Cruiser Accessories, LLC and its affiliates (collectively “Cruiser,” “we,” “us,” or “our”) respects your privacy. This privacy policy (the “Policy”) helps our users (a “User” or “you”) understand why we collect information, what information we collect, how we secure it, and what choices are available for you to manage it.

We collect information about you when you use our websites, https://www.cruiserframes.com and https://www.https://rocktamers.com (collectively, the “Website”), when you use our mobile application, and when you interact with us as a customer or otherwise (collectively, the “Services”).

For purposes of this Policy, personal information or personal data means information that identifies, relates to, describes, or can be associated with you. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to us generally or in any specific context. Depending on your location, we may provide additional region-specific terms or policies. These apply only to the customers located in those geographic regions.

Please see our Terms of Service for other terms governing the use of this Website.

1. You Consent to This Policy

By using the Services, you confirm you have read, understood, and agreed with this Policy. If you do not agree to this Policy, you may not use this Website.

This Policy applies regardless of how the Website is accessed and will cover any technologies or devices by which we make the Website available to you.

We may provide you with additional privacy notices where we believe it is appropriate to do so. It is important that you read this Policy together with any other privacy notice or fair processing notice we may provide on specific occasions, so that you are fully aware of how and why we are using your data.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described below in the “Contact Us” section below.

2. Information We Collect About You

We collect information about you from the following sources: information that you provide directly to us; information that we collect indirectly from you, such as from observing and analyzing your actions on our website, apps, advertisements, or social media websites; and information collected from service providers and/or third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

Categories of Personal Information We Collect

The following list describes the categories of personal information we collect:

Account Information includes name, email address, address, phone number, username, and password. We collect this information when you provide it directly to us. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.
Analytics Information: We collect certain analytics information automatically as you navigate our Services. This includes cookies, tracking pixels, tags or similar tools, which may collect information about your browser, device, geolocation, and interactions with the Services, Site, or emails. For more information, please view the “How Do We Use “Cookies” and Other Tracking Technologies?” section below. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.
Contact Information includes name, email address, mailing address, and phone number. We collect this information when you provide it directly to us such as signing up for newsletters, requesting information about Cruiser products, creating an account, or filling out a form. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.
Commercial History includes information regarding the purchases you have made through our services, products or services you have purchased, obtained, or considered, or other purchasing or consuming histories or tendences. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.
Inferences includes inferences drawn from any of the information identified in this section to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. We collect this information for the purposes of advertising and marketing and analytics and research.
Payment Information includes name, address, phone number, and debit or credit card information. We use third party payment processors which collect this information for the purposes of account creation and management, analytics and research, customer service, and website security and maintenance.
Responses to Surveys and Questionnaires includes any information you provide to us when you participate in voluntary market research surveys such as email address and interested products. We collect this information for the purposes of advertising and marketing, analytics and research, customer service, and website security and maintenance.
User-Generated Content: If you post, upload, comment, or otherwise submit content on the Services, we may collect certain information about you such as your name, email address, and products you may have purchased. Be aware that as a default, any information you post on the Services, including without limitation reviews, comments, photos, and videos, may be available to and searchable by all users of the Services. We collect this information for the purposes of account creation and management, advertising and marketing, analytics and research, customer service, and website security and maintenance.

Other Ways We May Collect, Use, or Share the Information

We may also reserve the right to collect, use, or share personal information for the following purposes:

For Legal Purposes: We reserve the right to cooperate with local, provincial, state, federal and international officials in any investigation requiring either personal information or reports about lawful of unlawful user activity on this site. We also reserve the right to share your personal information to establish, exercise, or defend our legal and property rights, including providing information to others for the purposes of fraud prevention. We may also share your personal information with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
- - If we are ordered by a legal process or government to provide data about one or more individual users, we will notify those users of our compliance with that order, to the extent permitted by law.
To Present the Website: We will use personal information to present our Site and its contents in a suitable and effective manner for you and your device.
To Provide the Services: We will use personal information to provide the Services, including to improve operations and for security purposes.
Customer Service: We will use your personal information to provide you with customer service, troubleshoot issues, and respond to requests, questions or comments.
Provide Information and Opportunities: We will use your personal information to advertise shows, events, or Services that we think may be of interest to you
Business Transactions or Mergers: We reserve the right to share your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
Bankruptcy or Insolvency: In the event of bankruptcy, insolvency, or dissolution proceedings, we may share your personal information with third parties as part of the sale or reorganization process.
Information From Our Partners: We may collect information from our partners such as market research firms, and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you, but we will always use the information as described in this Policy. We collect this information for the purposes of marketing, advertising, research, and analytics.

3. How Do We Use “Cookies” and Other Tracking Technologies

What are Cookies?

“Cookies” are small data files that are placed on your device to track your behavior in the browsers you visit. Cookies enable us to personalize your Website viewing experience. Cruiser or our third-party provider places cookies on a User’s hard drive. Cookies can save the information noted above in the “Information We Collect About You” section of this Policy. You can configure your browser to prevent cookies, but please note that disabling cookies may impede Website features.

What Types of Cookies Do We Use and Why?

There are different types of cookies that have different functions. The chart below illustrates the cookies that we and our service providers use on the Services, examples of who serves those cookies, and links to the privacy policies of those cookie servers. The chart is illustrative only. The specific cookies we use may vary over time and may change depending on which page you are visiting.

Types of Cookies	Purpose	Who Serves (for example)
Essential	These cookies are required for the operation of the Services and enable you to move around the Services and use its features. Disabling these cookies can negatively impact the performance of Services.	Cruiser Rock Tamers Google
Functionality	These cookies are used to recognize you when you return to the Services. This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us and customer support chat.	Google
Analytics, Performance, and Research	These cookies, beacons, and pixels allow us to analyze activities on the Services. They can be used to improve the functioning of the Services. For example, these cookies recognize and count the number of visitors and see how they move around the Services. Analytics cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Services for those who engage with our advertising.	Google Meta
Social Networking	These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites. These cookies may also be used for advertising purposes.	Google Meta Tik Tok
Advertising	These cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing.	Meta

How Long Do Cookies Stay on My Device?

Some cookies operate from the time you visit the Website until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser. Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Website, how your use of the Website may change over time, and the effectiveness of advertising efforts.

Managing Your Cookies

It may be possible to block cookies by changing your Internet browser settings to refuse all or some cookies. If you choose to block all cookies (including essential cookies) you may not be able to access all or parts of the Website. You can find out more about cookies and how to manage them by visiting www.AboutCookies.org.

Does the Website Respond to “Do Not Track” Signals?

There is currently no industry agreed-upon response to a Do Not Track signal. At this time, our Website does not respond differently based on a User’s Do Not Track signal.

4. Advertising and Marketing Choice

We respect your rights in how your personal information is used and shared. If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] or follow the instructions at the bottom of each email, and we will promptly remove you from marketing correspondence. Please note, however, that we may still need to contact you regarding other matters.

5. How Long Is Your Personal Information Kept?

We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.

We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Statement or under applicable law, contract, or regulation.

You may also delete your account within our mobile application.

6. Security

The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a security incident or breach.

7. Where Your Personal Information Is Held

We process personal information on our servers in the United States of America and may do so in other countries. If you use our Services or otherwise provide us with information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States.

8. Third-Party Links

This Website contains links and references to other sites, including social media sites. Cruiser is not responsible for the privacy practices, security measures, or the content of such websites. When we provide links, we do so only as a convenience. It is important to note that this Policy only applies to Cruiser’s Services. We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.

9. Children’s Privacy

Protecting the privacy of the very young is especially important. Our Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under age 13 without verification or parental consent, we will immediately delete that information. If you believe that we might have any information from or about a child under 13, please contact us using the information provided in the “Contact Us” section below.

10. Canadian Privacy

Individuals located in Canada may have certain rights under Canadian law, including the Personal Information Protection and Electronic Documents Act (PIPEDA). Depending on your jurisdiction and the data protection laws applicable to you, you may have one or more of the following rights regarding your personal information:

Right to Access Personal Information
Right to Correct (inaccuracies in/update personal information records)
Right to Delete Personal Information
Right to Withdraw Consent (to the use or communication of personal information)

In addition to these rights, individuals in Quebec may have additional rights, such as the right to have your personal information deindexed. If you are a Quebec resident and you would like to activate profiling functions, please contact us using the information in the “Contact Us” section below.

These rights are subject to certain conditions and exceptions. If you would like to exercise the rights set out above, please submit a consumer request to us via email at [email protected], webform, or phone at (800) 545-1894. You may also contact our Privacy Officer at [email protected]. You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or your local privacy commissioner.

Cruiser may need to transfer personal information to third party service providers outside of Canada. Personal information you provide while in Canada may be transferred to the United States, for example. When personal information is transferred outside of Canada, it is subject to the laws of that foreign jurisdiction. Please contact us if you would like more details.

11. Policy Changes

This Policy may change from time to time. If we need to change this Policy at some point in the future, we will post any changes on this page. If we make a significant or material change to this Policy we will notify you via email. You should check these terms when you use the Website. Your continued use of the Website constitutes acceptance of the most current version of this Policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at [email protected], via phone at (800) 545-1894 or at 19475 Beacon Lite Road, Monument, CO 80132.